Senior-led, always.
The founders stay closely involved throughout the engagement — from the first conversation to the working sessions, decisions, and execution that follow. If we work together, you work directly with us.
About MCode
We have spent thirty years inside the businesses others advise on.
MCode Ventures is a Mumbai-based boutique advisory firm. We help global brands enter India, media companies scale, and rights holders monetise — with founding partners engaged on every mandate, not a pyramid of associates and decks.
Our approach blends structured thinking, operating experience, and cross-border perspective. We are built around the conviction that the best advisors have actually run the businesses they advise.
India does not come with a standard playbook. You build one through experience.
India is not a market that reveals itself entirely on paper. Distribution is personal, partnerships are relationship-led, and the economics behind media, culture, and content can shift faster than most forecasts.
Frameworks have their place. So does experience — particularly the kind built over years of knowing who to call, when to call, and why it matters.
That is why we stay boutique by choice.
They shape how we think, how we partner, and how we help clients navigate moments of growth, change, and opportunity.
Clear advice, no conflicts.
We do not accept referral fees or commissions from agencies, platforms, or production partners. Our role is to provide advice that is aligned entirely with your interests and objectives.
Experience over theory.
Our perspective comes from years spent building and working within the industries we advise — across brands, broadcast, OTT, sports, experiential, and media businesses. We value practical judgement as much as strategic thinking.
Few mandates. Deeper involvement.
We work with a limited number of clients at any given time. It allows us to stay close to the work, responsive to the moment, and invested in the outcome alongside our clients.
Trusted with sensitive moments.
Many of the conversations we are part of happen well before they are visible publicly — around growth, partnerships, restructuring, launches, and strategic change. We treat that trust and confidentiality with care.
Staying with the work.
We stay involved beyond recommendations — through structuring, conversations, implementation, and the early stages of execution. In dynamic markets, that is often where the most important work begins.
Every engagement is led by the founding partners and supported, where needed, by an extended network of senior advisors across strategy, brands, media, sports, experiential, production, and digital ecosystems.
Co-founder & Partner
Mohit Mehra
Marketing · Strategy · Growth
Mohit is a strategy and business growth advisor drawn to brands, culture, and the shifts that shape consumer markets. Across 25+ years in consumer-facing businesses, broadcast, features, and OTT, he has built growth strategies, partnerships, and commercial ecosystems for some of India's most influential brands and businesses. His experience across business strategy, brands and marketing brings together commercial thinking with a strong instinct for storytelling and culture.
His practice today focuses on brand strategy and culture-led growth, India market entry, OTT and digital ecosystem strategy, and helping global businesses translate ambition into commercially viable structures on the ground.
INSEADMBA
25+ yearsMarketing, Media & Culture
Co-founder & Partner
Shveta Mehra
Sports IP · Sponsorship · Revenue
Shveta is a sports marketing and revenue strategy specialist with deep experience in IP management, sponsorship structuring, and commercial execution across leagues, federations, and rights holders. Her work spans sponsorship architecture, broadcast deal negotiation, and long-term IP commercialisation across India and global markets.
Her practice today focuses on sports IP owners, rights monetisation strategy, and helping brands evaluate and structure sponsorship investments that deliver measurable commercial return.
Sports IPCommercial strategy
GlobalRights holder advisory
Beyond the founding partners, MCode works with a trusted network of senior advisors across brands, culture, India growth, sports, media, content, experiential, and production — engaged thoughtfully when a mandate calls for their perspective and depth.
01
India Growth Advisory
Samar Singh Sheikhawat
Marketing, Sales, Strategy & Business Growth
Samar has spent close to four decades building brands and businesses across companies including HUL, Dabur, United Breweries, Tata Consumer, Pepsi, and Spencer's Retail. From India to the USA, UK, Middle East, Southeast Asia, and the Netherlands, he has helped shape consumer businesses with a rare mix of strategic clarity, commercial instinct, and infectious energy. Those who have worked with him know him as a marketer with exceptional intuition for brands, people, and growth — and a leader who brings both intensity and warmth to the businesses he helps build.
Samil Malhotra
Senior Advisor — Business Growth & Commercial Strategy
Samil is a Delhi-based business leader with nearly four decades of experience across media, commerce, hospitality, and consumer-facing businesses. Beginning his career in the Indian Army before moving into media and business leadership, he brings a grounded, resilient approach to growth, leadership, and navigating complex environments. From helping launch Discovery Channel in India and strengthening Star TV during the KBC era, to leadership roles across The Times of India, Hindustan Times, Mint, AskMe, The Lalit Hotels, and Royal Caribbean Cruises, his work has consistently focused on business growth, market expansion, sales leadership, and commercial strategy.
Prasanta K. Biswal
Senior Advisor — Strategy & Public Policy
Prasanta brings over 30 years of experience across public policy, infrastructure, investment promotion, and strategic advisory. With experience spanning governments, global institutions, and private enterprise, he combines policy insight with a practical understanding of how large and complex initiatives move from vision to execution. His work has included leadership roles across real estate and infrastructure, including TCG Real Estate and biotech park development initiatives in India, alongside international experience across the United States and Italy. Known for his ability to build trusted relationships across institutions and leadership circles, he helps organisations navigate complexity, unlock partnerships, and move ambitious ideas forward.
02
Sports Advisory
Raju Udupa
Senior Advisor — Sports Strategy
A seasoned sports broadcast marketer who helped shape how India watched — and how broadcasters earned. Raju brings over two decades across terrestrial television, sports rights, and syndication, from Doordarshan's national reach to the commercial engine behind India's biggest cricket moments. At Nimbus he built the commercial backbone of Neo Cricket and Neo Sports, leading national ad sales and delivering record-breaking revenues across marquee India series and ICC tournaments — most recently collaborating with rights holders for the India–England Test series 2025 and the Asia Cup 2023.
Ayan Chakraborty
Senior Advisor — Sports Syndication & IP Monetisation
Ayan helps the world's biggest sporting moments find their perfect audience. From the IPL and PSL to Copa América and the Euros, he turns complex media rights into clean, high-impact distribution strategies that travel effortlessly across borders. He's equally at home inside stadiums, building on-ground sponsorship ecosystems that let brands show up with intention. Rights structuring, negotiations, activations that land — Ayan handles the heavy lifting, so partners get visibility that matters.
03
Content Strategy & Production Advisory
Komal Jain
Marketing Associate
A marketing and brand strategist who blends hands-on content execution with a strong instinct for storytelling, audience engagement, and brand building. She has developed brand identity systems from scratch, created video content, and managed campaigns across crypto, tech, sports, and social-impact brands. With experience spanning social media, editorial planning, and video production, she brings both creative judgement and a practical, business-minded approach to every project.
Mannat Mehra
Marketing Analyst
A marketing analyst who blends sharp audience insight with hands-on creative execution. She has scaled digital communities, grown revenue, and built cohesive brand systems across media, entertainment, and campus organisations. Currently in the final year of her Economics and Psychology degree at Queen's University in Kingston, Canada, she brings analytical clarity, storytelling instinct, and a builder's mindset — helping brands grow with intelligence, creativity, and cultural relevance.
04
Media
Avinash Hegde
Senior Advisor — Media Strategy & Partnerships
A media leader with 25+ years driving strategic impact across categories and brands. Avinash brings a rare blend of strategy, planning, buying, and sales expertise — consistently delivering media solutions that translate into measurable business results. He has led sports strategy for IPG, built strategic alliances, and shaped media approaches for marquee brands across auto, consumer durables, FMCG, BFSI, and B2B, combining insight, structure, and partnership-driven execution.
Siddhartha Kapoor
Integrated Media Specialist
Siddhartha brings 19+ years of media leadership across GroupM, Publicis, and fast-growth digital agencies. He has led large-scale media strategy, buying, and performance marketing for brands like Paytm, Crocs, Nestlé, Micromax, Rocket Internet, and Sensodyne. His expertise spans media planning, negotiation, performance marketing, influencer activations, and insight-driven execution, backed by a strong command of Google, Meta, and AI-based tools.
Work with us closely.
The most interesting journeys usually begin where the map runs out. Some businesses come to us when the road ahead is obvious. Others come when the terrain is unfamiliar and the path is still unfolding.
We help businesses navigate growth, brand evolution, India market entry, and changing consumer landscapes with clarity, momentum, and close involvement through execution. We are drawn to work that demands curiosity, judgement, resilience, and genuine partnership through moments of growth, change, and ambition.
Get in touch →