Work — MCode Ventures | Selected India Advisory Mandates

00 — On Discretion

Our advisory mandates stay confidential by design — the outcomes do not. The portfolio that follows reflects the brands, broadcasters, institutions, and films our team has helped build from inside operating and leadership roles.

01 — Portfolio

Brands, broadcasters, and films we have shaped.

Across operating and advisory roles, our founding team has partnered with leading consumer brands, broadcast networks, and education institutions — and produced, financed, and marketed feature films at national scale.

Brand Experience

Consumer & media brands

Broadcast

Networks & channels

Education Brand Experience

Institutions

Feature Production, Distribution and Financing

Feature films

Action Replayy

All the Best

Bol Bachchan

Force 2

Holiday

Johnny Gaddaar

Bajrangi Bhaijaan

Bang Bang

Kick

Ram-Leela

Aarakshan

Chakravyuh

Bol Bachchan

Super Nani

Feature film

02 — Selected Casework

Six mandates, in outline.

Each engagement is sized to the situation — from six-week diagnostics through multi-quarter operating advisory. The throughline is operator depth, applied where the decision is consequential.

Case 01 India Entry A global media platform's India operating model, rebuilt for second-wave entry

Global Media Platform · 6-month engagement

Operational efficiency improved by 35% in second-wave entry

Challenge: The first India launch underperformed against internal targets. Distribution had stalled, pricing was misaligned, and partnership architecture was leaking value.
Solution: Rebuilt the distribution stack from first principles, repriced for India regional logic, and restructured channel partnerships with a 90-day execution plan.
Result: A repositioned operating model with three anchor partnerships in place at handover, and a 24-month roadmap the new India leadership now runs independently.

35%

Efficiency uplift

6 Mo

Engagement

22%

Cost reduction

Case 02 Sports IP A sports league's sponsorship architecture, rebuilt ahead of a new rights cycle

Sports League · 8-month engagement

Sponsorship architecture rebuilt ahead of new rights cycle

Challenge: The league's sponsorship model had stopped compounding revenue and was leaking value across category lines as a new broadcast cycle approached.
Solution: Rebuilt the sponsorship taxonomy, ran an independent category audit, and structured tier-level inventory aligned to measurable rights value.
Result: Cleaner category boundaries, materially higher per-deal value, and a multi-year commercial roadmap the league took into the rights cycle.

3×

Per-tier uplift

5 Yr

Roadmap horizon

New tier structures

Case 03 Brand & Marketing A D2C consumer brand's marketing function, reset before a growth capital raise

D2C Consumer Brand · 4-month engagement

Marketing function reset before a growth capital raise

Challenge: A scaled D2C brand needed to evaluate marketing spend, restructure its agency roster, and articulate an investor-ready narrative connecting brand to commercials.
Solution: A full media mix audit, independent agency review, marketing organisation design, and a positioning reset taken into investor meetings.
Result: A leaner roster, a clearer brand narrative, and a marketing function fit for the next phase of scale.

40%

Spend efficiency

4 Mo

Engagement

Agencies consolidated

Case 04 Production Advisory An OTT streaming platform's production governance, tightened across its original content slate

OTT Streaming Platform · 5-month engagement

Production governance tightened across original content slate

Challenge: A streaming platform commissioning long-form originals had drifting budgets, stale benchmarks, and high project-level cost variance.
Solution: Rebuilt the production governance framework, benchmarked costs across the slate, and trained the in-house team on a new approval cadence.
Result: A predictable production cost envelope and a governance system the platform now runs independently.

28%

Budget variance reduced

Originals governed

5 Mo

Engagement

Case 05 Investor Advisory Commercial diligence on a media platform acquisition for a growth-stage investor

Growth-Stage Investor · 6-week engagement

Commercial diligence on a media platform acquisition

Challenge: An investor evaluating a digital media platform needed to validate category position, monetisation runway, and operating maturity ahead of a competitive process.
Solution: Competitive landscape mapping, monetisation model stress-testing, leadership assessment, and an 18-month value-creation roadmap.
Result: A diligence view used to shape both the investor's bid and their post-investment plan.

6 Wk

Diligence window

18 Mo

Post-deal roadmap

Competitive process

Case 06 Agency Selection A multinational consumer brand's India agency review, run from the client side of the table

Multinational Consumer Brand · 3-month engagement

India agency review run from the client side of the table

Challenge: A multinational brand with a complex India roster needed to run a creative and media agency review without consultants who took referral revenue from the agencies pitching.
Solution: Designed the pitch process, evaluated incumbent and challenger agencies on substance, ran scoring with the in-house team, and structured the post-pitch contract.
Result: A restructured agency partnership with cleaner accountability and pricing aligned to outcome, not activity.

Agencies evaluated

3 Mo

Engagement

Referral fees received

07 — Sectors

Where our operating depth compounds.

Our judgement is sector-specific. These are the grounds where three decades of operating experience turns into commercial advantage.

Consumer Brands

Brand strategy, marketing transformation, organisation design, and growth-stage narrative development.

Sports IP & Federations

Commercial partnerships, media rights evaluation, sponsorship strategy, and long-term ecosystem development.

Investors & M&A

Commercial diligence, strategic assessment, and value-creation opportunities across media, entertainment, and consumer-facing businesses.

Film & TVC Production

Production governance, content economics, distribution strategy, and platform partnerships.

OTT & Streaming

Platform strategy, monetisation models, content economics, distribution architecture, and slate-level advisory.

Culture, Media & Entertainment Ecosystems

Advising businesses operating at the intersection of audiences, creators, platforms, partnerships, and emerging cultural behaviour.

Want to talk about your mandate?

The first conversation is exploratory and confidential. We share more specifics on relevant past work when it is helpful.

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A note on discretion

Brands, broadcasters, and films we have shaped.

Brand Experience

Broadcast

Education Brand Experience

Feature Production, Distribution and Financing

Six mandates, in outline.

Operational efficiency improved by 35% in second-wave entry

Sponsorship architecture rebuilt ahead of new rights cycle

Marketing function reset before a growth capital raise

Production governance tightened across original content slate

Commercial diligence on a media platform acquisition

India agency review run from the client side of the table

Where our operating depth compounds.

Consumer Brands

Sports IP & Federations

Investors & M&A

Film & TVC Production

OTT & Streaming

Culture, Media & Entertainment Ecosystems

Want to talk about your mandate?