Chasing Rainbows.
We chase ideas hiding in plain sight — in brands, business, culture, and the everyday decisions that quietly reshape the future. Because the obvious story is rarely the interesting one.
Written by our founders, starting where sport, media, and brand-building meet — and going wherever the next idea hides.
Can FIFA build Zee into India’s next great sports brand?
Every FIFA rights holder in India has written a different playbook. The next one will be written around fan experiences.
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Who won the World Cup — Argentina or Spain? The answer is Amul
India’s biggest brands watched the Final from the stands. A dairy cooperative from Anand was inside both dressing rooms.
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The Olympic race to 2028 has already begun
Olympic medals are won years before race day — on ordinary Tuesdays, when nobody is watching. The same is true of the brands that will own LA28.
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Because they remind us that beauty appears when sunlight meets the storm. The same is true in business: the best opportunities don’t appear overnight — they emerge when preparation meets the moment. Chasing Rainbows is where we write down what we see forming, before the world starts talking about it.
The obvious story is rarely the interesting one.
If one of these ideas lands close to a decision you are weighing, the first conversation is exploratory and confidential.
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